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Find your message, get publicity, and transform your business
THE SMALL BUSINESS WORLD LOOKS DRAMATICALLY DIFFERENT THAN IT DID 10 YEARS AGO.
So why are we still using the same old tired PR playbook?
…The one written back in the prehistoric days before the internet (back when offices looked like they were straight outta Mad Men and when things like gender and racial equity were considered radical?)
IT'S TIME TO PLAY BY YOUR OWN RULES
With a proven system for diverse founders to use publicity to exponentially multiply ROI without spending hours on social or throwing $$$ at a firm (even if you don’t have a large following, a famous best friend, or thousands to dump into paid traffic).
AS SOON AS YOU HAVE AN ESTABLISHED BUSINESS & A VALIDATED OFFER,
IT'S TIME TO SCALE.
AS SOON AS YOU HAVE AN ESTABLISHED BUSINESS & A VALIDATED OFFER,
IT'S TIME TO SCALE.
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But expensive ads, soul-sucking social media ‘strategies of the day’, and hours spent “networking” on virtual coffee dates only leave you more drained than my iPhone battery on max brightness after a 4-hour TikTok binge (with maybe 5 new followers).
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And not by running an entire content marketing agency solo. (Which, psssst you’re already doing.)
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And the truth is: putting all of your effort into social media, paid ads, DMing, and “hey, do you know anyone who could use what I sell?” emails are the fastest way to burnout (and an empty business bank account.) Also, not a great look if you’re hoping to establish authority and credibility.
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You need a consistent and sustainable way to build credibility, authority, and trust while staying in the driver’s seat of your story.
The most powerful way to grow your audience, and drive (and convert) warm traffic while firmly establishing your expertise and credibility is…
FREE PUBLICITY
No other marketing strategy will help you scale faster (with higher ROI) than strategic media features.
THE ONLY PROBLEM?
THE ONLY PROBLEM?
Without knowing WHO to contact or HOW to pitch a story that grabs a journalist’s attention….
You’re left paying to be in some random publications’ Top Something Under Something that just popped up in your DMs.
So even though your brand is ready* to have your face plastered on everyone’s phone as they read your big feature in your dream outlet, you’re stuck living in anonymity…
BEING "READY" DOESN'T MEAN "NOT TERRIFIED"
Ready means that it’s the next logical step for your brand, and you’re going to do it anyway, even if your knees are shaking.
And the reason–despite launching, despite building a business from the ground up, and despite all your efforts–that your publicity hasn’t taken off yet…has nothing to do with you.
HERE'S THE THING:
Old-school PR has been built on the assumption of privilege and access. If you didn't have those, you didn’t have a seat at the table.
In the past, big-name publicity wasn’t an option unless you had:
The network, connections, & influence of the wealthy and elite
The resources (money) to gain access to those people
Deep pockets to get expensive pay-to-play PR agencies
IN OTHER WORDS...
The entire industry relied on you believing that PR was a fancy velvet ropes club…and you weren’t on the VIP list.
For so long, there hasn’t been a seat at the table for millions of entrepreneurs representing different communities, perspectives, and lived experiences.
The CEOs getting featured, the publicists getting them there, and the journalists letting them in the door all looked the same: wealthy, middle-aged men with the complexion of baking flour.
So unless you knew the right people or had the privilege to pay for access to those people…your voice wasn’t heard.
And still, in 2023, the gatekeepers are doing their best to convince you that the only way in is to go through them.
They want you to think that they own the connections, the industry, and your story.
But what if you could hop to the front of the line and waltz right into a room full of A-listers (without having to pay off the bouncer because everyone’s welcome and the bouncer doesn’t exist)?
NEWS FLASH… IT'S POSSIBLE.
Despite what those outdated gatekeepers in the industry want you to think...
The only thing you need to get your name in front of thousands of people is:
A relevant message + A journalist’s name
THAT'S IT.
So it’s time to start rethinking your publicity.
And redefine the face of modern entrepreneurship.
Because the BEST way to build credibility and trust is to tell your own story.
And once you know how to get a journalist’s attention (hint: it’s not as hard as you think), you can gain recognition and position yourself as an expert to thousands upon thousands of people in your community.
So, with apologies to the gatekeepers…
You can keep your shiny keys…
YOU'VE BEEN TAUGHT THAT TO GAIN LARGE-SCALE VISIBILITY, YOU NEED...
TO PAY FOR AN EXPENSIVE AGENCY
So of course, you feel like you have no choice but to put that firm on a five-figure retainer.
But no matter how many times you cross your fingers or pray for that big break…
You never got that call from Good Morning America or that shout-out from Oprah that was going to completely change your life. (Or any of the other shiny things the firm waved in front of you to get you to sign on the dotted line.)
SO YOU'RE STUCK DOING THINGS
THE "ORGANIC" (AND EXHAUSTING) WAY...
Spinning your wheels Reels and creating fire content like an influencer of the week.
But while those Instagram Reels may attract eyeballs today, they don’t draw attention tomorrow. And they definitely don’t help you build the kind of authority that will attract journalists from big publications. (Nothing says “I’m an expert,” like dancing and pointing.)
And while your SEO strategy and keyword-rich blog posts are steadily building up your traffic…
It could be YEARS before you start to see the fruits of your labor.
SO YOU THROW CAUTION TO THE WIND AND DECIDE TO
TAKE A STAB AT A DIY STRATEGY.
Spending what little free time you have left scouring the internet for bloggers, journalists, and editors that will return your emails.
But you’re refreshing your inbox waiting for someone, anyone, to respond to your pitch.
You’re stuck hearing crickets instead of the exhilarating ping of reply DMs and emails.
And you’re wondering how ANYONE can gain visibility when they don’t have the credibility, contacts, or resources to stand out.
WITH SO MUCH NOISE, IT'S EASY TO GET TUNED OUT.
BUT WHAT IF YOU HAD THE RECIPE FOR LARGE-SCALE VISIBILITY...WITHOUT PAYING TO PLAY?
After making it through the growing pains of founding a business…
Climbing the entrepreneurial mountain
(even if you weren’t born with abundant resources or privilege)…
And surviving the whiplashing chaos & uncertainty of the last few years
(that have really felt like decades)…
You already have the resilience, business savvy, and affinity for risk-taking that all founders need to succeed.
NOW IT'S TIME YOU STARTED RECEIVING SOME PAYOFF FOR ALL YOUR HARD WORK.
You can (and should) enjoy the visibility and authority gained from your day-in and day-out hard work. Whether you’ve owned your business for 12 months or 12 years, you have something we need to hear.
PEP TALK SIDEBAR
If you do what you do well, you’re an expert. No matter where you are in your industry, you know more than the general public, and you have something to share.
GETTING FEATURED IS THE ONLY FREE (AND FAST) WAY
TO GET RECOGNIZED AS AN INDUSTRY LEADER WHILE BUILDING UP YOUR CREDIBILITY AND YOUR FOLLOWING.
With today’s 24/7 news cycle, there’s an opportunity for everyone to get featured.
Because it’s not about being a “newsworthy company” and already having a resume of accolades....
It’s about finding your interesting and relevant angle.
And since you know your business better than anyone, you can come up with the message that makes that journalist hit “reply” and share your message with millions.
So to really get the most exposure, it’s up to you to find those interesting pitches that will land you lucrative press wins (and not agencies who don’t really know your business, and more importantly, your story.)
That one feature can have a domino effect that completely changes the trajectory of your business.
And despite what you may have been told about publicity…
❌You don’t need connections or deep pockets to get the recognition you deserve.
YOU NEED THE FORMULA FOR A WINNING PITCH...
...that positions you as an authority figure–not another marketer or salesperson.
When you know who to contact and what to write, that gets a whoooole lot easier.
Knowing how to pitch your story is the top 5% of activities that will result in 80% of your growth.
Because those selfie video Insta stories won’t get you in front of millions, but that one media feature can take you from getting scrolled over to getting clicks, likes, and sales because “OMG, I heard about this new company that does this incredible thing!”
When you know exactly how to pitch your story to the right people, you don’t have to:
Track down contacts, write pitches, and send follow-ups that never receive a response
Spend your free time testing out flavor of the week marketing campaigns
Pump your remaining budget into expensive marketing & PR agencies that fail to deliver
You don’t need money or fame to stand out.
You can share your story with the world and fulfill your destiny as a mission-driven entrepreneur.
"The PR Starter Pack has resources and knowledge that I will carry with me FOREVER. The best part is I can easily teach it to my team."
Keba L.
Founder of a skincare and aromatherapy brand
"We’ve earned features from bloggers, to local news outlets, to NBC Morning News…. the PR Starter Pack does it all!"
Kristy C.
Online coach and subscription box founder
"I followed exactly what Gloria teaches and landed on the cover of Cosmopolitan-exposing my brand to almost 40 million new people."
Ada H.
Founder of a cosmetics brand
TIME TO BREAK FREE FROM THE GATEKEEPERS AND DISMANTLE THE EXCLUSIVE GOOD OL' BOYS CLUB OF THE PAST
And once you follow just a few sustainable strategies…
YOU CAN FOCUS ON WHAT WORKS ON WHAT WORKS
INSTEAD OF SPENDING YOUR TIME FIGURING OUT WHAT THAT IS.
You can get in front of thousands of people and step into your role as an industry leader and a credible, trusted expert.
You can have the confidence of being two espresso martinis deep every time you hit “send” on that perfectly crafted pitch.
And you can achieve access to top platforms through earned media…not the faux fame game media that was handed to you or gained through privilege.
So let’s pull back the curtain, shall we?
Still worried you don’t have what it takes? Let me bust a few myths for you…
3 PUBLICITY MYTHS TO THROW AWAY 🗑️
When you’re a scrappy startup on a bootstrap budget, there’s no way you could, or should, afford to hire a PR firm or put a publicist on retainer.
Besides, even if you did scrape together enough cash to enlist the services of an agency, there’s no way you can compete with the big dogs.
The only publicity you can afford is those pay-to-play schemes… Promising you press for your business in exchange for $$$.
So you open up your wallet to pay for coverage or those too-good-to-be-true opportunities that land in your DMs (because they usually are).
The only way to get publicity is to pay to play, right?
Look: There’s no denying that money can buy (temporary) influence. But you don’t have to have to pay big money to gain visibility. (BTW, people know which outlets are paid, so playing the paid game isn’t always the best look.)
The best publicity is free publicity.
Journalists and editors aren’t interested in talking to PR people who are serving their own interests. They want to speak to business owners like you!
As long as you know how to pitch your story in a way that’s interesting and newsworthy, you can land press features that result in immediate growth…without having to pay top dollar.
You can save tens of thousands of dollars by owning your publicity in-house with a proven system instead of paying to get featured or hire expensive firms.
Still worried you don’t have what it takes? Let me bust a few myths for you…
3 PUBLICITY MYTHS TO THROW AWAY 🗑️
When you’re a scrappy startup on a bootstrap budget, there’s no way you could, or should, afford to hire a PR firm or put a publicist on retainer.
Besides, even if you did scrape together enough cash to enlist the services of an agency, there’s no way you can compete with the big dogs.
The only publicity you can afford is those pay-to-play schemes… Promising you press for your business in exchange for $$$.
So you open up your wallet to pay for coverage or those too-good-to-be-true opportunities that land in your DMs (because they usually are).
The only way to get publicity is to pay to play, right?
Look: There’s no denying that money can buy (temporary) influence. But you don’t have to have to pay big money to gain visibility. (BTW, people know which outlets are paid, so playing the paid game isn’t always the best look.)
The best publicity is free publicity.
Journalists and editors aren’t interested in talking to PR people who are serving their own interests. They want to speak to business owners like you!
As long as you know how to pitch your story in a way that’s interesting and newsworthy, you can land press features that result in immediate growth…without having to pay top dollar.
You can save tens of thousands of dollars by owning your publicity in-house with a proven system instead of paying to get featured or hire expensive firms.
First of all, it doesn’t matter who you are or where you are in your career—whether you’ve just launched a business, you’re still in the growth stage, or you’ve been building up your brand for years…
Everybody has a story to tell.
While it may be easier for bigger and more established brands to attract big-name media outlets, you don’t have to spend years establishing yourself to land press wins.
(In fact, more often than not, listing off your fancy-schmancy resume is the fastest way to get your pitch thrown in the trash.)
What do you think makes a better New York Times article: the same old big brand story we’ve heard a million times or that fresh-on-the-scene founder shaking up the industry in a whole new way?
Some of the businesses that have landed in the biggest publications have been brand new—and many of them haven’t even launched yet.
New is interesting. Different is exciting.
Two things journalists need to keep their bosses and their readers happy.
You can build authority, credibility, and visibility, no matter how mundane you think your life is.
I promise, your story will have us hanging on the edge of our seats. You just need someone to help you find your message.
There’s a reason why so many business owners initially pump their money into an expensive agency.
Because when you count up the hours it takes to:
- Hunt down the email address or phone number for the right contact at a publication on the 5th page of Google
- Draft, edit, and send out pitches that get a 1% response rate
- Follow up again (and again) with editors and journalists who seem hellbent on ghosting you like that bad Bumble date
…It doesn’t leave much time leftover for the zillion other tasks that fill up the day of a busy entrepreneur.
You simply don’t have the hours in the day. But when you turn over your publicity to an outside agency, they control the narrative, they own the connections, and they get to tell your story.
But here’s the thing:
When you DIY it in the dark, it does take a long time.
But when you have a clear and sustainable business strategy for publicity, it becomes the 30-60 minutes of your week that delivers 80% of the revenue, leads, sales, and, most importantly: profit.
This isn’t about adding more tasks to your to-do list but eliminating the countless, low-ROI, high-anxiety tasks you frantically juggle every day. Tasks like endless content creation, networking, and fighting with Ads Managers.
There’s a proven recipe for a successful publicity strategy. If you haven’t nailed it yet, it’s just because you’re missing a few key ingredients…not more Googling.
When you have the right contacts and your powerful message, you’re able to land relevant features delivered to your target audience. And when you have a repeatable, sustainable system for sending out quality pitches, you can send them out in a fraction of the time.
By learning how to pitch the right way, you’ll save countless wasted hours down the road.
And once you have it down, you can easily delegate your outreach to a trusted member of your team.
Long story short?
When you have the right formula for pitching yourself to publications, you can get results without wasting your precious CEO time.
First of all, it doesn’t matter who you are or where you are in your career—whether you’ve just launched a business, you’re still in the growth stage, or you’ve been building up your brand for years…
Everybody has a story to tell.
While it may be easier for bigger and more established brands to attract big-name media outlets, you don’t have to spend years establishing yourself to land press wins.
(In fact, more often than not, listing off your fancy-schmancy resume is the fastest way to get your pitch thrown in the trash.)
What do you think makes a better New York Times article: the same old big brand story we’ve heard a million times or that fresh-on-the-scene founder shaking up the industry in a whole new way?
Some of the businesses that have landed in the biggest publications have been brand new—and many of them haven’t even launched yet.
New is interesting. Different is exciting.
Two things journalists need to keep their bosses and their readers happy.
You can build authority, credibility, and visibility, no matter how mundane you think your life is.
I promise, your story will have us hanging on the edge of our seats. You just need someone to help you find your message.
There’s a reason why so many business owners initially pump their money into an expensive agency.
Because when you count up the hours it takes to:
- Hunt down the email address or phone number for the right contact at a publication on the 5th page of Google
- Draft, edit, and send out pitches that get a 1% response rate
- Follow up again (and again) with editors and journalists who seem hellbent on ghosting you like that bad Bumble date
…It doesn’t leave much time leftover for the zillion other tasks that fill up the day of a busy entrepreneur.
You simply don’t have the hours in the day. But when you turn over your publicity to an outside agency, they control the narrative, they own the connections, and they get to tell your story.
But here’s the thing:
When you DIY it in the dark, it does take a long time.
But when you have a clear and sustainable business strategy for publicity, it becomes the 30-60 minutes of your week that delivers 80% of the revenue, leads, sales, and, most importantly: profit.
This isn’t about adding more tasks to your to-do list but eliminating the countless, low-ROI, high-anxiety tasks you frantically juggle every day. Tasks like endless content creation, networking, and fighting with Ads Managers.
There’s a proven recipe for a successful publicity strategy. If you haven’t nailed it yet, it’s just because you’re missing a few key ingredients…not more Googling.
When you have the right contacts and your powerful message, you’re able to land relevant features delivered to your target audience. And when you have a repeatable, sustainable system for sending out quality pitches, you can send them out in a fraction of the time.
By learning how to pitch the right way, you’ll save countless wasted hours down the road.
And once you have it down, you can easily delegate your outreach to a trusted member of your team.
Long story short?
When you have the right formula for pitching yourself to publications, you can get results without wasting your precious CEO time.
Even though gaining visibility may be at the top of your to-do list, you still haven’t been able to tick off that box.
But maybe you didn’t know that by employing a simple three-step method, you’ll be able to:
Quickly identify unique angles to stories that create value for journalists & editors
Get more responses and yeses to pitches to start landing lucrative press wins
Build a powerful network and pool of contacts that you can dip into over and over
Yup, it’s possible.
Because when you have a simple & repeatable process for getting your message to millions,
YOU CAN CONTROL YOUR VISIBILITY & UNLOCK DOORS TO OPPORTUNITIES YOU NEVER KNEW WERE POSSIBLE.
has helped thousands of small business founders build credibility, visibility, and brand value without breaking the bank.
And resulted in wins like:
1 billion
organic media views for members
100+
press features in top news publications around the world
100+
of the world's top outlets our PR members got featured in
Top 1%
interviews on top podcasts
$ millions
saved on ads and pay-to-play features
50%
increase in revenue since joining our PRSP program
Hi there! I’m Gloria Chou.
Like you, my whole world flipped upside down in March 2020.
After a successful career as a U.S. Diplomat, I kicked the boring bureaucracy, soul-stealing seriousness, and unending red tape to the curb…and suddenly found myself without an income and without a plan.
Because I know what it's like to not meet the status quo. From being picked on in the playground by the other kids for taking ESL classes or getting haircuts from my grandma (btw I totally rocked that bowl cut).
To getting surprised looks when people found out I was a U.S. diplomat who didn’t have a foreign visa or a broken accent (no…where are you really from?).
I’ve never been part of the cool kids club so I pushed past the fear and embrace the discomfort to get where I want to go.
My traditional Chinese upbringing taught me to make myself small and quiet. To fit in, go along, and above all, make people happy. But the fire in my gut has always told me to make my voice heard…even when it scared the shit out of me.
I learned how to bypass the gatekeeper and bust through the backdoor. But not without falling on my ass first.
My first try at PR started with hundreds of failed job applications. Followed by countless cold calls, rejections, and pitches that never got replies once I started to freelance…
But due to my persistence and industry-defying approach, I started getting clients visible in national outlets like The New York Times, Vogue, ABC, and many more.
And all those big media feature wins weren’t random.
They are a result of a repeatable, credible, and unignorable method for success.
So I developed a publicity formula for helping small businesses build credibility, visibility, and authority through low-effort, high-impact PR.
Through the CPR Pitching Method™, students with small businesses like yours have landed over 1 billion organic views without ANY experience or industry connections. And land them in top news publications like:
💕Because you have a story to tell. And you deserve to share it with the world.
💕Publicity allows us to rewrite the narrative of what an entrepreneur looks like.
💕Because representation matters.
💕We can’t do it if we don’t see ourselves reflected back in us.
And that’s exactly why I created an all-in-one resource: to help people like you be seen, heard, and valued…by harnessing the power of publicity to skyrocket your business.
A complete publicity strategy & 80,000+ media contacts
The training, support, and insider contacts you need to take control of your publicity, get in front of thousands, and share your message with the world
The PR Starter Pack is an all-in-one resource for diverse, driven small business founders who want to write & share their stories with the world WITHOUT relying on gatekeepers or staying inside a box someone else built.
I’ll pull back the curtain and reveal the business strategy you need to take control of your publicity without spending thousands on ads or agencies.
You’ll get everything you need to confidently share the message that amplifies your voice and gets you the attention, visibility, and opportunities you deserve.
A sneak peek of what's inside the PRSP portal
Exclusive searchable database of more than 80,000 curated media contacts at top-tier & niche publications, blogs, and podcasts to get your story into the inbox of the right person the first time
The CPR Pitching Method™ strategy, training & word for word pitch templates that have helped thousands of founders amass 1 billion+ organic views & go from unknown to sought-after businesses
Monthly coaching calls to stay on top of what’s-working-now industry trends and continue to hone in on your uncopyable story with my eyes on your pitch
Quarterly calls with experienced journalists from top outlets for a behind-the-scenes conversation with the people responsible for getting you in front of millions
The result is…
A complete system with proven strategies for finding your message, boosting your authority, and scaling your business through the power of publicity.
This is THE tool thousands of small business founders have used to become leaders in their industry and build organic followings without spending thousands of dollars on ads or pay-to-play schemes.
Want a sneak peek?
Here’s what you’ll find inside The PR Starter Pack…
Exclusive Global Media Contact Database
Before you can get featured on high-traffic podcasts, major outlets, and prominent TV shows, you need to know who to contact.
So the instant you get inside the PR Starter Pack, you’ll get 1-year access to the unparalleled insider media contact lists with over 80,000+ journalists, editors, producers, and podcasts hosts across the globe separated by publication and industry so you can gain diverse and relevant publicity over and over.
The updated media contact list is a result of years of connections, relationships, and industry experience. It’s the insider information you need to get those “omg, Mom did you see the article?!” features again and again.
I’m handing over the keys to thousands of connections so you can find opportunities to land in top-tier publications and podcasts, no matter your industry, background, or experience.
The list is easily searchable based on your business, industry, and goals, so you can quickly identify and contact the right person in minutes.
You’ll get:
✔ Detailed contact and background information for each person
✔ Individual lists representing over 60 industries & niches, including BIPOC Owned Businesses, Fitness, Gift Guides, Beauty, Health & Wellness, Black Entrepreneurship, Sustainability, Weddings, LGBTQIA, Fashion, Skincare, Travel, and many many more
✔ Quarterly updates so that you’ll always have fresh & up to date information
✔ Training on best practices for using the database to get your message out into the world fast
You’ll save hundreds of hours and thousands of dollars searching for or paying for access to the correct contacts…so you can stand out and get noticed.
In-depth Pitch Training
(with Templates & Real-Life Examples)
Get ready to pitch like a pro. Because when you join the PR Starter Pack, you’ll learn the exact formula over 5,000 founders have used to get 1 billion+ organic views. You’ll learn how to write a pitch that makes you shine and captures the attention of editors and gatekeepers.
You’ll also get plug & play templates so you can easily send pitches that land you transformational press opportunities. Just tweak, polish, and send your pitches in minutes to start landing in top publications, conferences, panels, and more.
You’ll get:
✔ The simple CPR Method™ to quickly identify a newsworthy story and get the attention of editors and journalists
✔ Pitch templates with a video training that I’ve used to place students in national media outlets coverage that you can edit, copy, and paste to do the same
✔ Winning Pitch Fillable worksheet as a resource every time you sit down to write a pitch
Publicity Systems & Strategies
How to Take Your Publicity In House
Ever find yourself wasting hours recording reels and chasing DMs?
It’s time to get out of your inbox and step into your role as the CEO of your business. Delegating is one of the most important tools you can use in your business. And once you know how to outsource your pitches & follow-ups, you can carve out time for high-level tasks that take your business to the next level.
In this training, you’ll get all the strategies you need to outsource your outreach…without paying an expensive agency.
You’ll learn how to retain ownership of your story while giving an intern, assistant, or contractor everything they need to start sharing your message.
In this training, my outreach manager Emi and I will show you how to:
✔ How to efficiently delegate outreach without missing a beat
✔ How to identify and find the right person for the job
✔ Best practices to set teammates up for big wins
✔ What to look for (and what to avoid) when sending out your pitch
I’ve also loaded up The PR Starter Pack with additional strategies to help you take control of your publicity and step into your role as a leader in your industry.
You’ll get training, swipes, and templates to streamline your success and start getting your story seen by millions.
You’ll learn:
✔ How to use HARO and find journalists and editors
✔ How to Hack LinkedIn to optimize your profile and stand out to contacts in your field
✔ How to create winning press releases with real examples to model
✔ How to make a press page to showcase past wins & leverage them for new opportunities
…and lots more!
Gift Guide Bundle
Appearing in gift guides is one of the easiest and most effective ways to get press (and sales!) for your products.
So in the gift guide bundle, I’ll give you actionable strategies and useful contacts for landing those lucrative gift guide opportunities. You’ll learn how to time your pitches, write winning subject lines, and make yourself stand out, and take advantage of the biggest season for revenue & exposure.
Podcast Guest Training & Pitch Templates
There are over 300 podcast hosts in your searchable media contact lists. With the average person subscribing to up to 32 podcasts in their earholes, making podcast appearances is one of the best & fastest ways to gain immediate visibility. Niche podcasts have loyal, devoted, and consistent listeners. You don’t have to land in the top 10 to start seeing big results from podcast appearances.
On top of that, the contact practically writes itself. Between all the different ways you can repurpose the episode, 1 podcast appearance is equal to making 6 pieces of content. Which is why I’m handing over the keys to the exact contacts and strategy I’ve used to land guest spots on at least 2 podcasts per month (and over 30 podcasts in the last 6 months).
You’ll get:
✔ Access to podcast media lists with over 1,000 contacts at top podcasts across different topics and industries
✔ A downloadable word-for-word pitch (and video breakdown) that I use to land podcast interviews
✔ A fill-in-the-blank podcast pitch template to use when reaching out to podcasts
✔ My podcast pitching roadmap template with a checklist of actions to take
You’ll have all the tools you need to land an interview on that dream podcast.
Pitch Coaching Calls with Gloria
Once you purchase the PR Starter Pack, you don’t just get access to all the resources and training. You’ll also get access to me and my community of founders of small but mighty business founders!
Every month, I’ll hop on a live pitch coaching call to give you the latest trends and share what’s working, what’s not, and how to make the most of your experience inside the program. This is your chance to connect with your fellow founders and get real-life examples of pitches in action. We’ll chat through the challenges other business founders have faced to identify new opportunities in the month ahead.
So come prepared to pick my brain and get answers to your most burning questions. You’ll get access to 12 monthly calls and their recordings so you can watch the calls no matter the time and place.
We're joined by an established journalist who has written in:
Quarterly VIP Calls with Gloria + an Established Journalist
Want to learn secrets from industry insiders? As a special bonus, all PR Starter Pack members get access to quarterly calls with me and journalists from top publications.
During the journalist calls, we’ll give you a behind-the-scenes look at how decision-makers review pitches. We’ll also provide pointers on optimizing your pitch so you get seen, heard, and noticed.
You’ll also have the chance to ask questions and even could get your pitch reviewed in real-time. Previous speakers have worked at prestigious publications like Forbes, Business Insider, Vogue, and more!
And during VIP calls, you and your fellow founders will get the chance to get live support from me and my team (without paying my $997/hour fee).
You’ll get live support and learn how to overcome the biggest challenges that come between you and getting your message seen.
Whoa, that’s…a lot.
The PR Starter Pack includes one-year access to:
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Searchable media database to over 80,000 journalists and contacts at publications, blogs, and podcasts around the world across 60+ industry keywords (updated quarterly). The database is broken down by publication and industry, so you can easily search and connect with editors and land in top-tier outlets, no matter your background or experience.
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In-depth pitch training with plug & play templates that have helped founders land in top publications and amass over 1 billion organic views.
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Monthly pitch coaching calls and recordings with Gloria to connect with fellow founders and get real-life examples of pitches in action. You’ll get the latest trends and opportunities to make the most of your outreach and in the months ahead.
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Invites to quarterly calls with Gloria + a journalist from a top-tier outlet with pitch reviews and insider advice on how to get seen, heard, and noticed by prestigious publications.
The PR Starter Pack includes one-year access to:
Publicity system & strategy training so that you can develop a sustainable and consistent workflow for mastering your publicity, sharing your message, and getting in front of millions in just 30-60 minutes a week. Like:
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Swipes, templates, and guides to streamline your success and start getting your story seen by millions, including:
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Comprehensive pitch training video with templates that I’ve used to place my students in national media outlets coverage that you can edit, copy, and paste to do the same
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The Gift Guide Bundle with downloadable media list and guide to stand out and get press for your products
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How to train your team and take your publicity in-house training & resources
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How to use HARO and easily find and connect journalists and editors
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How to hack LinkedIn to optimize your profile and stand out to contacts in your field
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How to create winning press releases with real examples to swipe
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How to make a press page to showcase past wins & leverage them for new opportunities
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and lots more!
BEST VALUE
(save 37%)
MOST FLEXIBLE
THE RISK-FREE GUARANTEE
I know how important it is for scaling founders to limit their risk and see a return on their investments. That’s why I’ve instituted my risk-free guarantee on all purchases of The PR Starter Pack.
Here’s how it works:
If you go through the available training and resources, try to implement it, and still feel like you don’t have what you need to feel seen, heard, and valued... Then I’m happy to offer you a 100% refund on your investment. Just contact Helpdesk inside your portal or email and request a refund within 30 days of purchase, and I’ll give you your money back. Guaranteed.
*The searchable, update, and global media contact database is accessible for download after your 30-day refund period. You can unlock the media database at any time by agreeing to forfeit your refund.*
Questions other founders had before deciding to join
I wear a lot of hats. What if I don’t have time for this?
I get it! The PR Starter Pack was created for busy founders like you to give you the resources you need to shorten your learning curve and start getting wins…fast.
You’ll get access to an exclusive global media contact database with over 80,000 contacts, so you can drastically reduce your time spent searching for editors and journalists at outlets. Plus, my CPR method will streamline your pitch efficiency so you can reach more contacts and land lucrative press opportunities by committing as little as 10 minutes a day.
And if you want to hand this off to a member of your team, that’s great! I encourage founders to share the PR Starter Pack resources with their team (so you can focus on high-level tasks). I even have a training that will teach you how to delegate your outreach to an intern, assistant, or VA.
How much does this cost?
When you’re working to grow your brand’s visibility, traffic, and profit at scale, there will always be an investment. Whether it’s hundreds of hours spent Googling, thousands of dollars rolling the dice on a firm, or strategically setting up a system inside your business—as the CEO of your business, only you can decide how to invest your resources based on your values and priorities.
Hiring an outside agency, publicist, or PR firm can easily cost north of $10,000 (with NO guarantee of ROI). I’ve made The Starter Pack accessible for founders in every stage of their business to control of their own PR.
You can join The PR Starter Pack for $1495. Rather than paying to play the game, you're investing in a system and resources that allow you to rewrite the rules so you can make like a 5-year-old and play “I win” every time.
And even though I know that The PR Starter Pack can help you generate thousands of dollars and exponentially multiply your ROI, I also know that every penny counts when you’re running a small business. That’s why I’ve done everything in my power to make it as affordable as possible for founders like you.
You can pay in full or make 6 payments of $299 — whichever works best for your budget. And The Starter Pack includes everything you need to get press wins that result in immediate growth in less than 30 days so that you could make your investment back before you even finish paying for it.
If you join and don’t feel like I’ve delivered on my promise to give you everything you need to be seen, heard, and valued, you can take advantage of my 30-day guarantee to get a full refund on the price of admission.*
*The searchable, global, and updated media contact database is accessible for download after your 30-day refund period. You can unlock the media database at any time by agreeing to forfeit your refund.*
When does the monthly PR Workshop + Mastermind-style Coaching and Workshop Calls take place?
Monthly PR Workshop + Mastermind-style Coaching and Workshop Call usually takes place in the fourth week of the month, and we will give you advanced notice with a form to submit questions and pitches to review. Calls are held monthly to accommodate different times and time zones. Every member will have access to recordings, transcriptions with timestamp, call agenda and the opportunity to submit questions if they can't make it for the live session.
What if I’m too early stage for this?
The PR Starter Pack works best for people who have already launched or are actively taking steps to start a business. So if your business is still just an idea in your head, then this is probably not for you…yet.
But if you’re still in the early stages of your business, it’s a great time to start. You can use authority, credibility, and visibility to hit the ground running and start racing toward your business goals.
Whether you’re brand-spanking new or you’ve been around for years, you deserve to be seen and heard.
And in the PR Starter Pack, you’ll learn exactly how you can build more authority and visibility as a small business founder. Many of the founders who have achieved some of the biggest wins and landed in dream publications had yet to launch.
PR is not about having the biggest following or brand recognition. It’s about knowing how to build your visibility and influence. And in the PR Starter Pack, I’ll give you my recipe for doing just that.
What if I don’t have a product or story that’s newsworthy?
Knowing how to pitch yourself is the top 5% of activities that will result in 80% of your personal and business growth.
And, believe it or not, every founder has a unique perspective and story to tell. You just need to confidently show up as a collaborator to those who can share your story with the masses.
In the Starter Pack, you’ll learn my simple and repeatable CPR method to identify your story and pitch it successfully. My students have used the same CPR method to get over 1 billion organic views and press features in over 100 top news publications around the world.
You’ll also have a wealth of resources like training, templates, and downloadable worksheets to help you anytime you get stuck.
What are the exact Global Media Database (PR Database) included in the PR Starter Pack?
The media lists are constantly being updated. Here is the full list from our last update, and if you DO NOT SEE your industry here, message us right now and we can add it in for you!
- AAPI (Asian American Pacific Islander).
- Addiction, Rehab, Recovery, Sober.
- AI, Data Science.
- Art, Design, Architecture.
- Auto-Industry
- Birthday Gift, Birthdays, Birthday Present, Birthday Celebration
- Black voices, Black entrepreneurship, Black business outlets, Black Owned Business. (Essence, Black enterprise, Ebony, The Root, The Network Journal, Atlanta Tribune, Black Equal Opportunity Employment Journal (Black EOE Journal), Afro news/afro.com )
- Books, Author, Publishing.
- Broadcast TV.
- California-LA Food Writers
- Camping, Outdoor activities, hiking, hunting, sailing, fishing, surfing
- Cancer, Illness, Disease.
- CBD, Hemp, Cannabis, Medical Marijuana, Plant Medicine
- Child Safety, Child Proof, Poison Control, Medication Safety, Accidental Poisoning
- Children’s toys , children's books, literature children's fashion, children’s gifts, DIY gifts, children’s activities, children’s products list
- Christianity.
- Classroom, Public Education, School Teacher, Teacher Shortage.
- Clean Beauty, Cosmetics, Make Up, Beauty.
- Coaching, personal development, self-development, personal growth.
- College admissions, college prep, high school students, top college, dream college list for bailey li, from April 2023
- Cosmetic Surgery, Plastic Surgery, Laser Treatment, Permanent Tattoo, Beauty Trends, Skincare Treatment
- Cryptocurrency, NFT, Web3, Crypto, Bitcoin.
- Dance, Performing arts, Theater.
- Dating, Dating apps, Relationships, Marriage.
- DEI Programs, Corporate DEI List (US Journalists only)
- Disability, Caregiving, Caregiver, Adult Caregiver
- Diversity, Equity, Inclusion.
- Ecommerce, Retail, Retail tech.
- Education, College, University, Schools.
- Events.
- Facebook, Facebook Ban, Facebook Block, Facebook Ads
- Fashion, Apparel.
- Female founders, Woman owned business.
- Feminine, Vaginal care.
- Fintech, Banking.
- Fitness, Workout, Gyms, Yoga, Pilates.
- Food, Recipes, Wine.
- Future of work, Remote work, Contractors, Freelance.
- Gift guide, shopping guide, seasonal gifts, Christmas gift, black friday, last minue gift
- Gluten Free, Vegan, Grocery, Pantry staples, and Plant-based Alternative Meat
- Hairstyle, Hair Industry, Haircare, Salon, Beauty Salon, Hair Color, Hair Dye.
- Handmade, Artisan, Bespoke, Etsy, SHopify.
- Healthcare, Health insurance, Healthcare Policy, Healthcare Law.
- Horoscope, Astrology, Zodiac and Tarot
- Hospitality Tech, Boutique Hotels, Bed and Breakfast, and Lodging
- Hosting, Entertaining, Food, Recipes, Culinary, Chef, Food and Wine, Home cook
- Immigrant, AAPI, Career, Dream Jobs - US Journalists only
- Innovation, Entrepreneurship, Entrepreneur.
- Interior Design, Home Furnishings, Decor.
- Investing, Startups, Venture, Financial, Investment,Venture Capital..
- Jewelry.
- Latinx, Latino, Chicano, Hispanic, Latin American.
- Law, Legal Tech, IP.
- Leadership, Managagement, Workplace Culture, Professional Development.
- LGBTQ.
- Lifestyle, Wellness.
- Local LA Media for Food, Beverage and Desserts
- Luxury, Luxury Products, Brands, Goods.
- Marketing, Advertising, Social media, Ads, Content creator.
- Matchmaking, Online Dating, Tinder, Bumble, Dating App US ONLY
- Medical, Hospital, Nurses, Doctors.
- Mens Health, Mens Outlets, Mens Fashion, Mens Issues
- Minority BIPOC Owned Business .
- Music.
- Nashville School Shooting, Ulvade Shooting, Sandy Hook Shooting, School Shooting, Mass Shooting, School Safety, School Lockdown
- Neurodivergent, Autism, ADHD, Dyslexia.
- Nonprofits, Charity.
- Nursery, Baby Gift, Baby Products, Kid Spaces
- Oceans,Seafood, Sustainable seafood.
- Parent tech, gift registry, gifting, conscious parenting, children’s toys, US outlets ONLY
- Parenting, Motherhood, Fatherhood, Pregnancy
- Permanent Makeup, Aesthetics, Plastic Surgery, Injectable, Filler, Microblading, Cosmetic Tattoo, Make up, Beauty Trend for US, Europe, Australia, Canada ONLY
- Personal Products, Household Products, Cleaning Products
- Personal, Finance, Financial Literacy.
- Pets, Pet Care, Pet Products
- Photography.
- Plants.
- Plus Size, Size Inclusive, Body Inclusive
- Politics, Policy.
- Portland, Seattle, San Francisco Bay Area, Los Angeles, Local Media Contacts
- Queer.
- Real Estate.
- Roofing.
- SaaS.
- Sexual desire, Sex Life, Libido, Relationships.
- Shoe, Footwear. Sneakers
- Short Term Rentals, Airbnb.
- Side hustles, Passive income, Multiple Income Streams.
- Size Inclusivity, Plus Size, Diversity in Fashion, Fashion Inclusivity
- Skincare, Sensitive Skin, Eczema, Acne
- Small business, Local business, Brick and Mortar.
- Social Impact, Impact Investing, ESG, Startup Innovation, Climate Technology, Clean Tech
- Social Media Tips, Holiday Brand Sponsorship for Influencer and Content Creator, Influencer Marketing Tips
- Spirituality, Femininity, Life Coach, Spiritual Coaches, Energy Healing, Trauma, Work, Consciousness
- Stationery, Greeting Cards and Special Occasions
- Sustainability, Environmental, Eco friendly, Zero Waste, Recycle.
- Swimwear, Resort wear, Fashion Accessories
- Technology Platforms, Tech Apps, Mobile Apps, Tech Launches
- Tennessee, Nashville, Memphis, Chattanooga, Knoxville, franklin and Brentwood (cities close to Nashville)
- Therapy, Meditation, Healing.
- Toys, Games.
- Travel, Leisure, Outdoor, Hotels, Hospitality, Trips, Vacation, Adventure, Experiences
- Tv, Radio
- Wearables, Medical Devices, Sport Medicines
- Wedding, Bridal, Marriage, Engagement
- Yoga
- CPG, Etsy, Shopify, Product, Ecommerce, Beauty, Wellness, Handmade-Artisan Podcasts.
- Marketing and PR Podcasts.
- Small Business, Female Founded Business Podcast.
- Lifestyle, Self-care, Therapy, Healing, Meditation, Yoga, Fitness, Nutrition, Wellness Podcast
- Nutrition, Wellness, Self-care, Fitness and Therapy Podcast ONLY
- Hospitality Podcast
How often is the Global Media Database updated
The PR Starter Pack comes with global media databases across 80+ different industries and search parameters!
I add and update the database quarterly. No matter what, you'll have enough contacts where you won't need to pitch the same person twice.
That means, no matter when you access the Starter Pack- it'll be up to date.
The database includes email addresses, Instagram, LinkedIn, Twitter, Facebook handles, and more to ensure you have more than one way to reach the media contact, and background information, so you can follow up and understand what they cover/write about.
**please note: currently, the PR Starter Pack pricing grants you one year access, not lifetime access. However, once the 30 day refund period ends, you can download all databases and worksheets for your own use.
What if I’m too busy to implement what I get in the Starter Pack?
That’s ok! Now that you have the lists and pitching templates, you can delegate everything to an intern or a VA. 10 minutes a day is what I recommend. If you download the media list for your industry right away, and reach out to 3-5 editors a week to start- that’s 300 by the end of the year!
PR is one of those 5% activities that can contribute to 80% of your business growth. I've never had anyone tell me that speaking on a top podcast, or getting featured in a top outlet- and having customers and partners say YES to them as a result is a drag.
EVERYONE needs to know how to build visibility and influence- and knowing how to do your own PR is the only way to do it sustainably and STOP paying endlessly for ads (that aren't guaranteed to convert!). The earlier you start, the easier it will be to grow your business, get investors, VIPs, and customers to say YES knowing you already have established your authority and credibility.
I'm not in the US, will this work for me?
Yes! Every day I get messages from founders around the world who used the PR Starter Pack to get featured in top-tier publications both inside and outside of their local/smaller market. If you want to smash limiting beliefs and grow your business beyond your immediate local market-- this is the way to do it!
You talk a lot about working with diverse female founders…what if I don’t fit the description?
While most of my audience is comprised of female entrepreneurs, Black women, and people of color, any small business founder can benefit from the resources inside The PR Starter Pack.
The media lists include contacts from a wide range of publications (and if you don’t see a list for your industry, just let me know, and I will do my best to include it).
I’ve worked hard to create a safe community that empowers diverse voices to be heard. So as long as you are open and accepting of your fellow members, you’ll fit right in.
With that said, I do stand by my values. There are specific niches we intentionally exclude, and I will not write custom pitches for you if you belong to groups or promote policies that are hateful, discriminatory, or harmful to fellow members (like All Lives Matter or the NRA).
Do you have a refund policy?
You agree to pay the full price set forth above. You will receive immediate access to your membership portal, where you will find all materials and training, with the EXCEPTION of the proprietary, in-depth media lists/ "database", which can be accessed and downloaded after the 30-day refund period.
After media lists have been accessed and downloaded by you, NO REFUNDS will be given. In addition, absolutely NO refunds will be given after 30 days for any reason. Please read the terms and conditions including the refund policy here before purchase.
Thank you for your understanding.
HERE'S WHAT MY MEMBERS SAY...
"The PR Starter Pack has resources and knowledge that I will carry with me FOREVER. The best part is I can easily teach it to my team."
Keba L.
Founder of a skincare and aromatherapy brand
"We’ve earned features from bloggers, to local news outlets, to NBC Morning News…. the PR Starter Pack does it all!"
Kristy C.
Online coach and subscription box founder
"I followed exactly what Gloria teaches and landed on the cover of Cosmopolitan-exposing my brand to almost 40 million new people."
Ada H.
Founder of a cosmetics brand
You’re ready to take the leap & control your publicity if…
You’re ready to send out your first pitch, and you’re looking to make a great first impression. You’d feel more confident knowing you had a tried and tested pitch strategy at your fingertips.
You’ve already been pitching yourself to the press to no avail. You’re ready to put those cold calls, unread emails, and failed pitches to bed once and for all and to finally see all your hard work pay off.
You know that publicity is important, and you’re ready to harness the power for yourself instead of outsourcing it to others. You’re determined to take ownership of your story and save thousands of dollars on paid solutions in the process.
You’re willing to fearlessly pursue press opportunities that can rewrite the story of your business. Even though it’s a little scary, you’re willing to throw caution to the wind and put yourself out there.
You’re ready to roll up your sleeves and put in at least an hour a week to find press opportunities, write pitches, and follow up…or are willing to outsource it to a trusted teammate.
You’re ALREADY spending valuable time hunting down contacts, searching for email addresses, and crafting pitches from scratch that never seem to go anywhere.
You’ve already done the hard work to set your business up for success. Whether you’ve been around for years or you’re just about to launch, you’re ready to take your business to its next level.
You’re looking to follow a tried and tested method for gaining visibility, trust, and authority. You’re ready to dive into the PR Starter Pack and utilize the contacts, resources, and training to experience life-changing transformations.
You want to start getting featured in publications right away. You’re prepared to sprint out of the gates and follow the 30-Day Action Plan to 10x your results in the next month (and know that, if it doesn’t work for you, you can get a 100% refund on The PR Starter Pack within the first 30 days*).
*The searchable, global, and updated media contact database is accessible for download after your 30-day refund period. You can unlock the media database at any time by agreeing to forfeit your refund.*
If you gave a thumbs up 👍 to at least 5 of the above, then we’re going to pair together like PB&J .
I can’t wait to see you inside The PR Starter Pack!
You know that getting press is the only free and sustainable way to gain credibility and authority as a leader in your industry.
And you know that staying in the driver’s seat and controlling your narrative is the best (and least expensive) way to do that.
So if you’ve made it this far, let’s top things off with a little dash of inspiration:
If you’re an entrepreneur, founder, or owner of a small business that’s ready to grow your following and aspires to become a household name…you need The PR Starter Pack.
If you’re looking to land in that dream publication that’s the first domino in a long line of press wins…you need The PR Starter Pack.
If you want a simple & repeatable pitching method that speeds up your process and gets you noticed…you need The PR Starter Pack.
If you want a curated list of editors, journalists, and media contacts in your field that you can contact today…you need the PR Starter Pack.
If you need resources, support, and inspiration to give you the confidence to continue on your PR journey…you need the PR Starter Pack.
And last but not least…
If you’re finally ready to become seen, heard, and valued and position yourself as a leader and share your knowledge, product, and voice with an army of fans and followers around the world…then I’m thrilled to help you write your next chapter inside The PR Starter Pack.
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