Join now and be the first to get your PR questions answered on our 6/29th pitch coaching call
The small business world looks dramatically different than it did 10 years ago. So why are we still using the same old tired PR playbook?
…The one written back in the prehistoric days before the internet (back when offices looked like they were straight outta Mad Men and when things like gender and racial equity were considered radical?)
What If There Was Another Way?
A proven system for diverse founders to use PR to exponentially multiply ROI without spending hours on social or paying for publicity
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Even if you don’t have a large following.
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Even if you don’t have a famous best friend.
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Even if you don’t have thousands to dump into paid traffic.
Would you finally ditch the old PR playbook and play by your own rules?
As soon as you have an established business and a validated offer, it’s time to scale.
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But all the paid traffic, hours of hustle, soul-sucking social media strategies, and hours spent “networking” on virtual coffee dates have left you drained (with maybe 5 new followers)
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You need a way to consistently build credibility, authority, and trust while staying in the driver’s seat of your story.
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And the truth is: putting all of your effort into social media, paid ads, DMing, and “hey, do you know anyone who could use what I sell?” emails, are the fastest way to burnout (and an empty business bank account.) Also, not a great look if you’re hoping to establish authority and credibility.
The most powerful way to grow your audience, drive (and convert) warm traffic, while firmly establishing your expertise and credibility…
Is free publicity.
No other marketing strategy will help you scale faster (and cheaper) than strategic media features.
The only problem?
Without knowing WHO to contact or HOW to pitch a story that grabs a journalist’s attention….
You’re left paying to be in some random publications’ Top Something Under Something that just popped up in your DMs.
So even though your brand is ready* to have your face plastered on everyone’s phone as they read your big feature in your dream outlet, you’re stuck living in anonymity…
*Being “ready” doesn’t mean, “not terrified.” Ready means that it’s the next logical step for your brand and you’re going to do it anyway, even if your knees are shaking.
And the reason–despite launching, despite building a business from the ground up, and despite all your efforts–that your PR game hasn’t taken off yet…has nothing to do with you.
Here’s the thing:
Old-school PR has been built on the assumption of privilege and access. If you didn't have those, you didn’t have a seat at the table.
In the past, big-name publicity wasn’t an option unless you had:
- The network, connections, and influence of the wealthy & elite
- The resources (money) to gain access to those people
- The deep pockets to afford overly expensive pay-to-play PR agencies
In Other Words
The entire industry relied on you believing that PR was a fancy velvet ropes club…and you weren’t on the VIP list.
For so long, there hasn’t been a seat at the PR table for millions of entrepreneurs representing different communities, perspectives, and lived experiences.
The CEOs getting featured, the publicists getting them there, and the journalists letting them in the door, all looked the same: wealthy, middle-aged men with the complexion of baking flour.
So, unless you knew the right people or had the privilege to pay for access to those people…your voice wasn’t heard.
And still, in 2023, the gatekeepers are doing their best to convince you that the only way in is to go through them.
They want you to think they own the connections, the industry, and your story.
But what if you could hop to the front of the line and waltz right into a room full of A-listers (without having to pay off the bouncer because everyone’s welcome and the bouncer doesn’t exist)?
News flash…it’s possible.
Despite what those outdated gatekeepers in the PR industry want you to think...
The only thing you need to get your name in front of thousands of people is a story to tell and a journalist’s name.
Thats it.
So it’s time to start rethinking PR. And redefining the modern entrepreneur.
Because the BEST way to build credibility and trust is to tell your own story.
And once you know how to get a journalist’s attention (hint: it’s not as hard as you think), you can gain recognition and position yourself as an expert to thousands upon thousands of people in your community.
So, with apologies to the gatekeepers…
You can keep your shiny keys…
We’re busting through the back door
You’ve been taught that the only way to gain visibility was to pay for an expensive PR agency.
So, of course, you feel like you have no choice but to put that PR firm on a five-figure retainer.
But no matter how many times you cross your fingers or pray for that big break…
You never got that call from Good Morning America or that shout-out from Oprah that was going to completely change your life. (Or any of the other shiny things the firm waved in front of you to get you to sign on the dotted line.)
So you’re stuck doing things the “organic” (and exhausting) way…
Spinning your wheels Reels and creating fire content like an influencer of the week
But while those Instagram Reels may attract eyeballs today, they don’t draw attention tomorrow. And they definitely don’t help you build the kind of authority that will attract journalists from big publications. (Nothing says “I’m an expert” like dancing and pointing.)
And while your SEO strategy and keyword-rich blog posts are steadily building up your traffic…it could be YEARS before you start to see the fruits of your labor.
So you throw caution to the wind and decide to take a stab at a DIY PR strategy.
Spending what little free time you have left scouring the internet for bloggers, journalists, and editors that will return your emails
But you’re refreshing your inbox waiting for someone, anyone to respond to your pitch.
You’re stuck hearing crickets instead of the exhilarating ping of reply DMs and emails.
And you’re wondering how ANYONE can gain visibility when they don’t have the credibility, contacts, or resources to stand out.
With so much noise, it’s easy to get tuned out.
But what if you had the recipe for large-scale visibility…without paying to play?
After making it through the growing pains of founding a business…
Climbing the entrepreneurial mountain (even if you weren’t born with abundant resources or privilege)…
And surviving the whiplashing chaos & uncertainty of the last few years…
You already have the resilience, business savvy, and affinity for risk-taking that all founders need to succeed.
Now it’s time you started receiving some payoff for all your hard work.
You can (and should) enjoy the visibility and authority gained from your day-in and day-out hard work. Whether you’ve owned your business for 12 months or 12 years, you have something we need to hear.
Pep talk sidebar: If you do what you do well, you’re an expert. No matter where you are in your industry, you know more than the general public and you have something to share.
Getting press is the only free (and fast) way to get recognized as an industry leader while building up your credibility and your following.
With today’s 24/7 news cycle, there’s an opportunity for everyone to get featured (no matter how green you are or early-stage your business is).
Because it’s not about being a “newsworthy company”...
It’s about finding the right way to frame a pitch.
And since you know your business better than anyone, you can come up with newsworthy angles that catch the attention of the media.
So to really get the most exposure, it’s up to you to find those interesting pitches that will land you lucrative press wins (and not agencies who don’t really know your business.)
That one feature can have a domino effect that completely changes the trajectory of your business.
And despite what you may have been told about PR…
You don’t need to have the connections or deep pockets to get the recognition you deserve.
What you do need is to master the art of grabbing someone’s attention quickly.
You need the formula for a winning pitch that positions you as an authority figure–not another marketer or salesperson.
When you know who to contact and what to write, that gets a whoooole lot easier.
Knowing how to pitch yourself is the top 5% of activities that will result in 80% of your personal and business growth.
Because those selfie video Insta stories won’t get you in front of millions, but that one media feature can take you from getting scrolled over to getting clicks, likes, and sales because “OMG I heard about this new company that does this incredible thing!”
When you know exactly how to pitch your story to the right people, you don’t have to:
❌ Go on a weekly goose chase of tracking down contacts, writing pitches, and sending follow-ups that never receive a response.
❌ Spend your free time testing out flavor of the week marketing campaigns.
❌ Pump your remaining budget into expensive marketing & PR agencies that fail to deliver a return on investment.
You don’t need money or fame to stand out.
You can share your story with the masses and fulfill your destiny as a mission-driven entrepreneur.
So it’s time to break free from the gatekeepers and dismantle the exclusive good ol’ boys club of past PR.
And once you follow just a few repeatable systems…
You can focus on what works instead of spending your time figuring out what that is.
You can get in front of thousands of people and step into your role as a leader and trusted expert.
You can have the confidence of being two espresso martinis deep every time you hit “send” on that perfectly crafted pitch.
And you can achieve access to top outlets through earned media…not the faux fame game media that was handed to you or gained through privilege.
So let’s pull back the curtain on PR.
Because the truth is...
You have the power to rewrite the narrative and tell your story.
You just have to stop playing by someone else’s rules.
Still worried you don’t have what it takes? Let me bust a few myths for you…
4 PR “FACTS” MYTHS IT’S TIME TO THROW AWAY
MYTH 1: PR is all “pay to play”
When you’re a scrappy startup on a bootstrap budget, there’s no way you could, or should, afford to hire a PR firm or put a publicist on retainer.
Besides, even if you did scrape together enough cash to enlist the services of a PR agency, there’s no way you can compete with the big dogs.
Because the only people who can land in top publications are the ones who can afford to pay for the top PR firms. The deeper the pockets…the better results.
Look:
There’s no denying that money can buy (temporary) influence. But you don’t have to have the resources of a Fortune 500 company to gain visibility. (BTW, people know which outlets are paid, so playing the paid game isn’t always the best look.)
The best PR is free PR.
Journalists and editors aren’t interested in talking to PR people who are serving their own interests. They want to speak to business owners like you!
As long as you know how to pitch your story in a way that’s interesting and newsworthy, you can land press features that result in immediate growth…without having to pay top dollar (or any dollar).
You can save tens of thousands of dollars by owning your PR in-house with a proven system instead of outsourcing it to expensive firms.
MYTH 2: I don’t have time to do this myself. I need an expert to do it for me.
There’s a reason why so many business owners pump their money into paid PR.
Because when you count up the hours it takes to:
- Hunt down the email address or phone number for the right contact at a publication
- Draft, edit, and send out pitches that get a 1% response rate
- Follow up again (and again) with editors and journalists who seem hellbent on ghosting you (worse than that bad Bumble date)
It doesn’t leave much time leftover for the zillion other tasks that fill up the day of a busy entrepreneur.
You simply don’t have the hours in the day. But when you turn over your publicity to an outside agency, they control the narrative, they own the connections, and they get to tell your story.
But here’s the thing:
There’s a recipe to finding success through pitching. If you haven’t nailed it yet, it’s just because you’re missing a few key ingredients.
When you have the right contacts, you’re able to land relevant features delivered to your target audience. And when you have a repeatable system for sending out quality pitches, you can send them out in a fraction of the time.
By taking a little bit of time to learn how to pitch the right way, you’ll save countless hours down the road.
And once you have it down, you can easily delegate your outreach to a trusted member of your team.
Long story short?
When you have the right formula for pitching yourself to publications, you can get results without wasting your precious CEO time.
MYTH 3: PR is intimidating.
If you curl up in a ball at the thought of cold calling or cold emailing someone, you’re not alone.
It’s scary to put yourself out there.
Because when you pitch a story about your business…
You’re not just opening yourself up to judgment from thousands of people who read your story.
But you also have to cross the big bad editors and journalists to even have that chance.
So if you get that queasy feeling in your stomach at the thought of pitching yourself to someone you don’t know…
Know that you have nothing to lose by trying.
Because all of the emails that go left unanswered or unread… Are all a part of the process to land that one successful pitch.
And once you have a simple and repeatable system for sending out newsworthy pitches, you’ll gain the confidence to keep putting yourself out there (even if it’s a little uncomfortable at first).
MYTH 4: PR won’t work for me
First of all, it doesn’t matter who you are or where you are at in your career—whether you’ve just launched a business, you’re still in the growth stage, or you’ve been building up your brand for years…
Everybody has a story to tell.
While it may be easier for bigger and more established brands to attract big-name media outlets, you don’t have to spend years establishing yourself to land press wins.
What do you think makes a better Huffington Post article: the same old big brand story we’ve heard a million times, or that fresh-on-the-scene founder shaking up the industry in a whole new way?
Some of the businesses that have landed in the biggest publications have been brand new—and many of them haven’t even launched yet.
New is interesting. Different is exciting. Two things journalists need to keep their boss and their readers happy.
You can build authority, credibility, and visibility even if you haven’t gotten your business off the ground.
If you’ve made it this far, you already know that PR is the most powerful & effective way to gain credibility and skyrocket your business.
And even though gaining visibility may be at the top of your to-do list, you still haven’t been able to tick off that box.
But maybe you didn’t know that by employing a simple three-step method, you’ll be able to:
✔️ Quickly identify unique angles to stories that create value for journalists and editors
✔️ Get more responses and yeses to pitches to start landing lucrative press wins
✔️ Build a powerful network and pool of contacts that you can dip into over and over
Yup, it’s possible
The CPR Pitching Method™ has helped hundreds of bootstrapped founders build credibility, visibility, and brand value without breaking the bank.
And resulted in wins like:
- 1 billion+ organic views for my clients
- Press features in 100+ top news publications around the world
- Keynote speaking at leading conferences (without having to pay for a spot)
If you think you’re too small, too early stage, too unknown to emulate that success…
Just know that I used to be just like you.
I spent years wading through rejection emails, cold calling editors who wanted nothing to do with me, and trying ALL sorts of methods to gain recognition.
And thanks to the CPR Method, I’ve been able to go from an unknown name to one of the biggest names in PR…without industry contacts, agency experience, or paid PR.
You have a story to tell. I’ll show you how to share it.
And if you’re ready to finally take the reins and control your future instead of leaving it in the hands of gatekeepers, naysayers, and expensive agencies…
Then I’m thrilled to introduce you to my new & improved PR blueprint.
Hi there! I’m Gloria Chou.
Like many of you, my whole world flipped upside down in March 2020.
After spending years building up a successful career as a U.S. Diplomat, I kicked the boring bureaucracy, soul-stealing seriousness, and unending red tape to the curb…and suddenly found myself without an income and without a plan.
I had no choice but to reinvent myself and start from scratch. I knew I was obsessed with helping people climb to the top, breaking down oppressive and pointless systems, and redefining wealth and success, so I decided to join the cold, scary world of P.R.
At first, there were only brick walls and dead ends. People at the top held the keys to the industry and they weren’t unlocking those doors anytime soon
But I’m pretty used to breaking down walls and finding ways around dead ends.
My whole life I’ve felt like an outsider…
I’ve been picked on in the playground by the other kids who judged me for taking ESL classes or getting haircuts from my grandma (btw I totally rocked that bowl cut).
I’ve gotten surprised looks when people found out I was a U.S. diplomat who didn’t have a foreign visa or a broken accent (no…where are you really from?)
So even though I’ve never been part of the cool kids club, I’ve learned how to push past the fear and embrace the discomfort to get where I want to go..
I learned how to bypass the gatekeeper and bust through the backdoor. So eventually, I stopped applying to the hundreds of PR jobs (I have the LinkedIn receipts to prove it) and started calling journalists myself
And after countless cold calls, rejections, and pitches that never got replies…
I finally started to get my clients visibility in national outlets like The New York Times, Forbes, Inc., and many more.
But I soon realized that all those big media feature wins weren’t random.
There was a recipe for success.
So I developed a P.R. formula for helping bootstrapped small businesses build credibility, visibility, and authority through lucrative PR wins.
Through my CPR Pitching Method™ I’ve been able to get over 1 billion organic views for small businesses like yours without ANY experience or industry connections. And land them in top news publications like:
Because even if you don’t have deep pockets, industry contacts, or brand recognition.
You have a story to tell. And you deserve to share it with the world.
So I decided to create the ultimate resource for diverse and mission-driven founders who want to elevate their stories.
The impact of PR isn’t just to rewrite your narrative, but also to rewrite the narrative of what an entrepreneur looks like.
Because representation matters, and we can’t do it if we don’t see ourselves reflected back in us.
And that’s exactly why I created an all-in-one resource to help people like you be seen, heard, and valued…by harnessing the power of PR to skyrocket your business.
Ivory Got Into 4 Top Tier Outlets In 30 Days After Joining The PR Starter Pack
The PR Starter Pack
Rewrite the Narrative, Tell Your Story
The training, resources, and insider information you need to consistently establish your expertise, drive buttloads of traffic, and become a household name
The PR Starter Pack is an all-in-one resource for diverse, driven small business founders who want to write & share their stories with the world WITHOUT relying on gatekeepers or staying inside a box someone else built.
I’ll pull back the curtain on the industry and reveal the system to show you how to take control of your own PR.
You’ll get everything you need to confidently reach out, make connections, and land press wins that amplify your voice & your impact.
3 Ways The PR Start Pack Will Boost Your Business’ Visibility
✅ Searchable media database of over 70,000 contacts at publications, blogs, and podcasts around the world so you know exactly who to contact
✅ My CPR Pitching Method™ and templates so you have a step-by-step roadmap to writing eye-catching pitches that get you seen, heard, and noticed
✅ Trainings, call recordings, and library of resources to master the art of the follow-up and relationship building with members of the media
The result is… A complete roadmap with proven strategies for gaining visibility, boosting your authority, and scaling your business through the power of PR.
This is the ONLY PR tool available with the contacts & resources of an agency available for a fraction of the cost.
Results speak louder than words:
Listen To Incredible Success Stories Below From Our Diverse Group Of Founders Inside The Program
I downloaded every single one of your databases in the first ten minutes. I was like a squirrel frantically collecting all the info just in case it was all a big mistake - It’s an outrageous value’
Its been absolutely amazing. We are currently bringing on new investors and hiring more artisans to fulfill the demand for our products.
The fact that PR Starter Pack allowed me to get PR without having to invest thousands in agency services allowed me to invest that money elsewhere in growing my business, all the while getting the same results.
Want a sneak peek?
Here’s what you’ll find inside The PR Starter Pack…
Customizable & Updated Global Journalist Database Across 95+ Industries
Knowing how to write a winning pitch is a one-time skill. And once you have that down, you’re going to need to know who to send it to.
The database is the insider information you need to get those “omg, mom did you see the article?!” features again and again.
So, the instant you get inside the PR Starter Pack you’ll get 1-year access to the insider downloadable database with over 70,000+ editors across the globe separated by publication and industry, so you can gain diverse and relevant publicity over and over.
The database is a result of years of connections, relationships, and industry experience that I’m handing over to you so that you can make connections to top-tier publications and podcasts no matter your industry, background, or experience.
You Will Get:
✅ Detailed contact and background information for each person
✅ Individual lists representing over 95 industries & niches including BIPOC Owned Businesses, Fitness, Gift Guides, Beauty, Health & Wellness, Black Entrepreneurship, Sustainability, Weddings, LGBTQIA, Fashion, Skincare, Travel and many many more
✅ Searchable features to quickly identify the right contact person and create a custom-curated list based on your business, industry, and PR goals
✅ Quarterly updates so that you’ll always have fresh & up to date information
✅ Training on best practices for using the database to start pitching and winning press opportunities fast
You’ll save hundreds of hours spent Googling and searching for the correct contacts…so you can begin making connections that lead to valuable press wins.
I downloaded every single one of your database in the first ten minutes. I was like a squirrel frantically collecting all the info just in case it was all a big mistake - It’s an outrageous value’
Kristy
In-depth Pitch Training (with Templates & Real-Life Examples)
Get ready to pitch like a pro. Because when you join the PR Starter Pack, you’ll learn the exact formula for writing a winning pitch that positions you as an industry expert and rises above the sea of same.
You Will Get:
✅ My simple CPR Method™ to quickly identify a newsworthy story and get the attention of editors and journalists
✅ My pitch templates with a video training that I’ve used to place my clients in national media outlets coverage that you can edit, copy, and paste to do the same.
✅ Winning Pitch Fillable worksheet to use as a resource every time you sit down to write a pitch
By using my pitch method & resources, you’ll have a go-to system for coming up with newsworthy angles, writing pitches that catch the attention of editors, and landing transformational press wins.
How to Delegate Outreach Training
If you’ve ever found yourself too busy to handle your own PR, you won’t want to miss this.
As a busy founder, delegating is one of the most important tools you can use in your PR. But how do you find the right person for the job? And how can you set them up for success?
In this bonus training, you’ll get all the strategies you need to outsource your outreach…without paying an expensive agency.
You’ll learn how to retain ownership of your PR while giving an intern, assistant, or contractor everything they need to start landing press wins fast.
In this training, my outreach manager Emi and I will show you how to:
✅ How to efficiently delegate outreach without missing a beat
✅ How to identify and find the right person for the job
✅ Best practices to set teammates up for big wins
✅ What to look for (and what to avoid) when sending out your pitch
PR Resources & Trainings
Because I want you to experience transformational success through the power of PR, I’ve also loaded up The PR Starter Pack with additional trainings to help you crush every facet of your PR.
You’ll get video trainings, downloadable worksheets, and templates to streamline your success and start racing towards those vision board goals.
You Will Learn:
✅ How to use HARO and find journalists and editors
✅ How to Hack LinkedIn to optimize your profile and stand out to contacts in your field
✅ How to create winning press releases with real examples to model
✅ How to make a press page to showcase past wins & leverage them for new opportunities
…and lots more!
Monthly PR Workshops & Mastermind-style Coaching and Workshop Calls with Gloria
Once you purchase the PR Starter Pack, you don’t just get access to all the resources and trainings inside the program.
You’ll also get access to me! Every month, I’ll hop on a live in-depth PR Mastermind-style Coaching and Workshop Call to give my community some extra time and support.
This is your chance to pick my brain, interact with your fellow founders, and get answers to your most burning questions. You’ll get access to 12 monthly calls and their recordings.
Exclusive in depth insights on the State of the Media revealing What's Changing and What's Working Right Now for Getting Featured
Mindset coaching to validate your concerns, help you confidently press SEND, and remind you that you are not alone in this journey.
Game-changing strategies from real members who have used them to get featured even if they are just starting out
Eye-opening pitch reviews so you can see how others find their angles and pitch to journalists (because there are always multiple ways to pitch!)
A transformative community of REAL and diverse founders doing this sacred work together, in a safe and supportive environment, because community is everything.
Monthly Mastermind-style Coaching and Workshop Calls usually takes place in the fourth week of the month, and we will give you advanced notice with a form to submit questions and pitches to review. Calls are held monthly to accommodate different times and time zones. Every member will have access to recordings, transcriptions with timestamps, call agenda and the opportunity to submit questions if they can't make it for the live session.
Quarterly VIP Calls with Gloria + an Established Journalist
Want to learn secrets from industry insiders? As a special bonus, all PR Starter Pack members get access to quarterly calls with me and journalists from top publications.
During the journalist calls, we’ll give you a behind-the-scenes look at how decision makers review pitches. We’ll also provide pointers on optimizing your pitch so you get seen, heard, and noticed.
You’ll also have the chance to ask questions and could even get your pitch reviewed in real time. Previous speakers have worked at prestigious publications like Forbes, Business Insider, Vogue, and more!
And during VIP calls, you and your fellow founders will get the chance to get live support from me and my team (without paying my $997/hour fee).
You’ll get answers to your most burning questions and live support to overcome your biggest challenges and race towards your goals.
What Other Founders Have To Say About Additional Coaching Calls and Workshops
That's Not All...
When you buy the PR Starter Pack, you’ll also get:
BONUS: Gift Guide Bundle
Appearing in gift guides is one of the easiest and most effective ways to get press (and sales!) for your products.
So, in the gift guide bundle, I’ll give you actionable strategies and useful contacts for landing those lucrative gift guide opportunities. (Hint: Q4 is the most popular time for gift guides. You’ll want to grab this up so you can finish the year strong and gain some momentum as you head into the new year.)
You’ll learn how to time your pitches, write winning subject lines, and make yourself stand out, and take advantage of the biggest season for revenue & exposure.
You Will Get:
✅ Training with a tutorial on pitching for gift guides with real-world examples
✅ Do’s and Don’ts for pitching to editors for gift guides downloadable guide
✅ How to create winning press releases with real examples to model
✅ Additional downloadable journalist contact databases with hundreds of editors to contact for gift guides
BONUS: Podcast Pitch Training + Templates
Making podcast appearances is one of the best & fastest ways to gain immediate visibility. Between all the different ways you can repurpose the episode, 1 podcast appearance is equal to making 6 pieces of content.
Which is why I’m handing over the keys to the exact contacts and strategy I’ve used to land guest spots on at least 2 podcasts per month (and over 30 podcasts in the last 6 months).
You Will Get:
✅ Access to podcast journalist contact database with over 1,000 contacts at top podcasts across different topics and industries
✅ A downloadable word-for-word pitch (and video breakdown) that I used to land a podcast interview
✅ A fill-in-the-blank podcast pitch template to use when reaching out to podcasts
✅ My podcast pitching roadmap template with a checklist of actions to take
You’ll have all the tools you need to land an interview on that dream podcast.
Whoa, that’s…a lot.
What’s inside The PR Starter Pack again?
The PR Starter Pack includes 12-Month access to:
Whoa, that’s…a lot.
What’s inside The PR Starter Pack again?
The PR Starter Pack includes 12-Month access to:
PR Resources
✅ How to Use the PR Database Training
✅ Pitch templates
✅ Winning pitch fillable worksheet
✅ Gloria’s downloadable word-for-word podcast pitch + video breakdown
✅ Podcast pitch downloadable template
✅ Podcast pitching roadmap downloadable template
✅ PR Roadmap for Founders
✅ Gift Guide Bundle with training, downloadable guide, and journalist database.
✅ Global Media Database template
PR Training
✅ How to write winning pitches training video
✅ How to use HARO and find journalists and editors article
✅ How to hack LinkedIn video training with downloadable worksheet
✅ Press release training + real examples
✅ How to make a press page
✅ Do’s and don’ts of pitching
✅ How to delegate outreach and save time training & downloadable worksheet
Bonuses
✅ Podcast Pitching Training + Templates
✅ Gift Guide Pitching Training + Templates
✅ Pitch Library
✅ Searchable media database to find 70,000+ journalists and contacts at publications, blogs, and podcasts around the world across 95+ industry keywords (updated quarterly)
✅ Training on best practices for using the database to start pitching and winning press opportunities fast.
✅ Monthly Live PR Workshops & Mastermind-style Coaching and Workshop Calls with Gloria (and access to call recordings)
✅ Invites to quarterly calls with Gloria + a journalist from top tier outlet
You’ll save hundreds of hours spent Googling and searching for the correct contacts…so you can begin making connections that lead to valuable press wins.
Take advantage of all the resources, workshops, templates and bonuses just like other hundreds of diverse founders already have....
This is NOT a course.
This is a 12-month transformational program with community, workshop-level coaching calls each month, accountability, and guidance from an award-winning PR coach and actual journalists from your dream outlets.
The PR Starter Pack Now Comes With...
Monthly PR Workshops & Mastermind-style Coaching and Workshop Calls with Gloria
Once you purchase the PR Starter Pack, you don’t just get access to all the resources and trainings inside the program.
You’ll also get access to me! Every month, I’ll hop on a live in-depth PR Mastermind-style Coaching and Workshop Calls to give my community some extra time and support.
This is your chance to pick my brain, interact with your fellow founders, and get answers to your most burning questions. You’ll get access to 12 monthly calls and their recordings.
Exclusive in depth insights on the State of the Media revealing What's Changing and What's Working Right Now for Getting Featured
Mindset coaching to validate your concerns, help you confidently press SEND, and remind you that you are not alone in this journey
Game-changing strategies from real members who have used them to get featured even if they are just starting out
Eye-opening pitch reviews so you can see how others find their angles and pitch to journalists (because there are always multiple ways to pitch!)
A transformative community of REAL and diverse founders doing this sacred work together, in a safe and supportive environment, because community is everything
Monthly Mastermind-style Coaching and Workshop Calls usually takes place in the fourth week of the month, and we will give you advanced notice with a form to submit questions and pitches to review. Calls are held monthly to accommodate different times and time zones. Every member will have access to recordings, transcriptions with timestamps, call agenda and the opportunity to submit questions if they can't make it for the live session.
Quarterly VIP Calls with Gloria + an Established Journalist
Want to learn secrets from industry insiders? As a special bonus, all PR Starter Pack members get access to quarterly calls with me and journalists from top publications.
During the journalist calls, we’ll give you a behind-the-scenes look at how decision makers review pitches. We’ll also provide pointers on optimizing your pitch so you get seen, heard, and noticed.
You’ll also have the chance to ask questions and could even get your pitch reviewed in real time. Previous speakers have worked at prestigious publications like Forbes, Business Insider, Vogue, and more!
And during VIP calls, you and your fellow founders will get the chance to get live support from me and my team (without paying my $997/hour fee).
You’ll get answers to your most burning questions and live support to overcome your biggest challenges and race towards your goals.
Ready To Start Your PR Journey?
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SIX MONTHLY PAYMENTS OF
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THE RISK-FREE GUARANTEE
I know how important it is for scaling founders to limit their risk and see a return on their investments. That’s why I’ve instituted my risk-free guarantee on all purchases of The PR Starter Pack.
Here’s how it works:
If you go through the available training and resources, try to implement it, and still feel like you don’t have what you need to feel seen, heard, and valued…
Then I’m happy to offer you a 100% refund on your investment. Just contact Helpdesk inside your portal or email and request a refund within 30 days of purchase and I’ll give you your money back. Guaranteed.
*The proprietary, in-depth journalist contact databases are accessible for download after your 30-day refund period. You can unlock the databases at any time by agreeing to forfeit your refund.*
Gloria Chou
Founder, PR Starter Pack
The game-changer has gotta be the media contact lists (there’s one in there for every industry you can think of) which definitely takes tons of time, effort, and patience to put together - I know this because I have been collating one for MONTHS and this is going to give me way more than a headstart!!
We are looooooooving the PR Starter Pack! It is stacked with so much valuable information. We’ve never been more excited about getting our brand out there, known and noticed as we are now. Thank you for all of your support and for all you do
RESULTS WITH PR STARTER PACK:
T'Nisha Symone
Founder & CEO at BLAQUE Inc. (recently won a $25k grant from American Express)
With the media contacts and pitching strategies in the PR Starter Pack®, I got featured in Women's Health, Time Magazine, PopSugar, Bustle, Club Industry, Bustle, Shape, Wallpaper Magazine, and have even more interviews lined up--all within a month of pitching with the journalist databases and follow up strategy you provided.
RESULTS WITH PR STARTER PACK:
Vincent Phamvan
Founder & CEO at Vyten (recently sold his company to ex-WeWork executives)
As a 3x small business owner, having Gloria’s expertise is exactly what we needed as an early-stage company bootstrapping during the pandemic. We’re just not going to spend $10k/month on traditional PR/ads agencies right now--especially when they don't give you guarantees or share media contacts with you.
The PR Starter Pack is a fraction of the price of an agency, and directly led to press features in Forbes, Inc., LinkedIn News, The Tennessean, and BizJournal within just months of starting my company. Using the CPR Pitching Method in the PR Starter Pack, we re-framed our message and story—beyond the surface level product pitch, to position the brand as a thought leader within the industry
Questions other founders had before deciding to join The PR Starter Pack
I wear a lot of hats. What if I don’t have time for this?
I get it! The PR Starter Pack was created for busy founders like you to give you the resources you need to shorten your learning curve and start getting wins…fast.
You’ll get access to a media list of over 40,000 media contacts so you can drastically reduce your time spent searching for editors and journalists at outlets. Plus, my CPR method will streamline your pitch efficiency so you can reach more contacts and land lucrative press opportunities by committing as little as 10 minutes a day.
And if you want to hand this off to a member of your team, that’s great! I encourage founders to share the PR Starter Pack resources with their team (so you can focus on high-level tasks). I even have a training that will teach you how to delegate your outreach to an intern, assistant, or VA.
How much does this cost?
When you hire an outside agency, publicist, or PR firm can easily cost north of $10,000 (with NO guarantee of ROI). I’ve made the Starter Pack accessible for founders in every stage of their business to control your own PR.
You can join The PR Starter Pack for $1495. Rather than paying to play the game, you're investing in a system and resources that allow you to rewrite the rules so you can make like a 5-year-old and play “I win” every time.
Just 1 media feature or podcast appearance = 6 pieces of shareable content. Not just content that can generate clicks and conversions now, but also boosts your SEO and authority for life.
And even though I know that The PR Starter Pack can help you generate thousands of dollars and exponentially multiply your ROI, I also know that every penny counts when you’re running a small business. That’s why I’ve done everything in my power to make it as affordable as possible for founders like you.
You can pay in full or make 6 payments of $299 — whichever works best for your budget. And The Starter Pack includes everything you need to get press wins that result in immediate growth in less than 30 days so that you could make your investment back before you even finish paying for it.
If you join and don’t feel like I’ve delivered on my promise to give you everything you need to be seen, heard, and valued, you can take advantage of my 30-day guarantee to get a full refund on the price of admission.*
*The proprietary, in-depth media lists are accessible for download after your 30-day refund period. You can unlock the media lists at any time by agreeing to forfeit your refund.*
When does the monthly PR Workshop + Mastermind-style Coaching and Workshop Call take place?
Monthly PR Workshop + Mastermind-style Coaching and Workshop Call usually takes place in the fourth week of the month, and we will give you advanced notice with a form to submit questions and pitches to review. Calls are held monthly to accommodate different times and time zones. Every member will have access to recordings, transcriptions with timestamp, call agenda and the opportunity to submit questions if they can't make it for the live session.
How long do I get access for?
You get 12-month access to PR Starter Pack and all it comes with.
What if I’m too early stage for this?
The PR Starter Pack works best for people who have already launched or are actively taking steps to start a business. So if your business is still just an idea in your head, then this is probably not for you…yet.
But if you’re still in the early stages of your business, it’s a great time to start. You can use the authority, credibility, and visibility to hit the ground running and start racing towards your business goals.
Whether you’re brand-spanking new or you’ve been around for years, you deserve to be seen and heard.
And in the PR Starter Pack, you’ll learn exactly how you can build more authority and visibility as a small business founder. Many of the founders who have achieved some of the biggest wins and landed in dream publications had yet to launch.
PR is not about having the biggest following or brand recognition. It’s about knowing how to build your visibility and influence. And in the PR Starter Pack, I’ll give you my recipe for doing just that.
What if I don’t have a product or story that’s newsworthy?
Knowing how to pitch yourself is the top 5% of activities that will result in 80% of your personal and business growth.
And, believe it or not, every founder has a unique perspective and story to tell. You just need to confidently show up as a collaborator to those who can share your story with the masses.
In the Starter Pack, you’ll learn my simple and repeatable CPR method to identify your story and pitch it successfully. My clients have used the same CPR method to get over 1 billion organic views and press features in over 100 top news publications around the world.
You’ll also have a wealth of resources like trainings, templates, and downloadable worksheets to help you anytime you get stuck.
You talk a lot about working with diverse female founders…what if I don’t fit the description?
That’s great!
While most of my audience is comprised of female entrepreneurs, Black women, and people of color, any small business founder can benefit from the resources inside The PR Starter Pack.
The media lists include contacts from a wide range of publications (and if you don’t see a list for your industry, just let me know and I will do my best to include it).
I’ve worked hard to create a safe community that empowers diverse voices to be heard. So as long as you are open and accepting of your fellow members, you’ll fit right in.
With that said, I do stand by my values. There are specific niches we intentionally exclude and I will not write custom pitches for you if you belong to groups or promote policies that are hateful, discriminatory, or harmful to fellow members (like All Lives Matter or the NRA).
What are the exact Global Media Database (PR Database) included in the PR Starter Pack?
The media lists are constantly being updated. Here is the full list from our last update, and if you DO NOT SEE your industry here, message us right now and we can add it in for you!
AAPI (Asian American Pacific Islander)
Addiction, Rehab, Recovery, Sober
AI, Data Science
Art, Design, Architecture
Auto-Industry
Birthday Gift, Birthdays, Birthday Present, Birthday Celebration
Black voices, Black entrepreneurship, Black business outlets, Black Owned Business
Books, Author, Publishing
Broadcast TV
Buffalo NY
Cancer, Illness, Disease
CBD, Hemp, Cannabis, Medical Marijuana, Plant Medicine
Children Gifts, DIY Gifts
Children's books, Literature
Christianity
Clean Beauty, Cosmetics, Make Up, Beauty
Coaching, Personal development, Self development, Personal growth
CPG, Etsy, Shopify, Product, Ecommerce, Beauty, Wellness, Handmade-Artisan Podcasts
Cryptocurrency, NFT, Web3, Crypto, Bitcoin
Dance, Performing arts, Theater
Dating, Dating apps, Relationships, Marriage
Disability, Caregiving, Caregiver, Adult Caregiver
Diversity, Equity, Inclusion
Ecommerce, Retail, Retail tech
Education, College, University, Schools
Events
Facebook, Facebook Ban, Facebook Block, Facebook Ads
Fashion, Apparel
Female founders, Woman owned business
Feminine, Vaginal care
Fintech, Banking
Fitness, Workout, Gyms, Yoga, Pilates
Food, Recipes, Wine
Future of work, Remote work, Contractors, Freelance
Gift guide, shopping guide, seasonal gifts, Christmas gift, black friday, last minue gift
Gluten Free, Vegan, Grocery, Pantry staples, and Plant-based Alternative Meat
Handmade, Artisan, Bespoke, Etsy, SHopify
Healthcare, Health insurance, Healthcare Policy, Healthcare Law
Horoscope, Astrology, Zodiac and Tarot
Horse Related
Hospitality Tech, Boutique Hotels, Bed and Breakfast, and Lodging
Hosting, Entertaining, Food, Recipes, Culinary, Chef, Food and Wine, Home cook
Innovation, Entrepreneurship, Entrepreneur
Interior Design, Home Furnishings, Decor
Investing, Startups, Venture, Financial, Investment
Jewelry
Latinx, Latino, Chicano, Hispanic, Latin American
Law, Legal Tech, IP
Leadership, Management, Workplace Culture, Professional Development
LGBTQ
Lifestyle, Wellness
Luxury, Luxury Products, Brands, Goods
Marketing and PR Podcasts
Marketing, Advertising, Social media, Ads, Content creator
Medical, Hospital, Nurses, Doctors
Men's Health, Mens Outlets, Mens Fashion, Men's Issues
Minority BIPOC Owned Business xlsx
Music
Neurodivergent, Autism, ADHD, Dyslexia
No code
Nonprofits, Charity
Nursery, Baby Gift, Baby Products, Kid Spaces
Oceans,Seafood, Sustainable seafood
Parenting, Motherhood, Fatherhood, Pregnancy
Personal Products, Household Products, Cleaning Products
Personal, Finance, Financial Literacy
Pets
Photography
Plants
Plus Size, Size Inclusive, Body Inclusive
Politics, Policy
Queer
Real Estate
Roofing
SaaS
Sexual desire, Sex Life, Libido, Relationships
Shoe, Footwear. Sneakers
Short Term Rentals, Airbnb
Side hustles, Passive income, Multiple Income Streams
Size Inclusivity, Plus Size, Diversity in Fashion, Fashion Inclusivity
Skincare, Sensitive Skin, Eczema, Acne
Small Business, Female Founded Business Podcast
Small business, Local business, Brick and Mortar
Social Impact
Social Media Tips, Holiday Brand Sponsorship for Influencer and Content Creator, Influencer Marketing Tips
Spirituality, Femininity, Life Coach, Spiritual Coaches, Energy Healing, Trauma, Work, Consciousness
Startups, Venture, Venture Capital
Sustainability, Environmental, Eco friendly, Zero Waste, Recycle
Swimwear, Resort wear, Fashion Accessories
Tech, Technology
Therapy, Meditation, Healing
Toys, Games
Travel, Leisure, Outdoor, Hotels, Hospitality
Travel, Trips, Vacation, Adventure, Experiences
Tv, Radio
Wearables, Medical Devices, Sport Medicines
Wedding, Bridal, Marriage
Yoga
Zero Waste, Recycle, Environmental, Eco friendly, Sustainability
What are the exact Global Media Database (PR Database) included in the PR Starter Pack?
The media lists are constantly being updated. Here is the full list from our last update, and if you DO NOT SEE your industry here, message us right now and we can add it in for you!
AAPI (Asian American Pacific Islander)
Addiction, Rehab, Recovery, Sober
AI, Data Science
Apparel, Fashion
Art, Design, Architecture
Banking, fintech
Beauty, wellness podcasts
Beauty, Cosmetics, Make-up, Clean Beauty
Black voices, Black entrepreneurship, Black business outlets, Black Owned Business
BIPOC + Minority Owned Business
Books, Author, Publishing
Broadcast TV
Buffalo NY
Cancer, Illness, Disease
Children's Gifts, DIY Gifts
Children's books, Literature
Christianity
Clean Beauty, Cosmetics, Make-Up, Beauty
Coaching, Personal development, Self development, Personal growth, Spiritual/Life Coaching, Consciousness
Content creator, Social media, Marketing, Advertising, Ads
CPG, Etsy, Shopify, Product, Ecommerce, Beauty, Wellness, Handmade-Artisan Podcasts
Cryptocurrency, NFT, Web3, Crypto, Bitcoin
Dance, Performing arts, Theater
Dating, Dating apps, Relationships, Marriage
Design, Art, Architecture
Diversity, Equity, Inclusion (DEI)
Ecommerce, Retail, Retail tech
Education, College, University, Schools
Energy Healing, Trauma, Work, Consciousness, Femininity, Spirituality, Life Coach, Spiritual Coaches
Entrepreneurship, Entrepreneurs, Innovation
Environmental, Eco friendly, Sustainability, Zero Waste, Recycle
Etsy, artisnan, crafts, handmade, bespoke
Events
Fashion, Apparel
Fatherhood, Motherhood, Parenting, Pregnancy
Female founder, woman-owned business
Female Founded Business Podcasts supporting women-owned businesses
Feminine, Vaginal care
Femininity, Spirituality, Life Coach, Spiritual Coaches, Energy Healing, Trauma, Work, Consciousness
Fintech, Banking
Fitness, Workout, Gyms, Yoga, Pilates
Food, Recipes, Wine
Future of work, Remote work, Contractors, Freelance
Gaming, Games, Toys
Gift guide, shopping guide, seasonal gifts, Christmas gifts, black Friday, last-minute gift
Handmade, Artisan, Bespoke, Etsy, Shopify
Healthcare, Health insurance, Healthcare Policy, Healthcare Law
Healing, Meditation, Therapy
Horse Related
Hospitality, Hotels, Travel, Leisure, Outdoor
Innovation, Entrepreneurship, Entrepreneurs
Interior Design, Home Furnishings, Decor
Investing, Startups, Venture, Financial, Investment
Jewelry
Latinx, Latino, Chicano, Hispanic, Latin American
Law, Legal Tech, IP
Leadership, Management, Workplace Culture, Professional Development
LGBTQ
Lifestyle, Wellness
Life Coach, Spirituality, Femininity, Spiritual Coaches, Energy Healing, Trauma, Work, Consciousness
Luxury, Luxury Products, Brands, Goods
Marketing and PR Podcasts
Marketing, Advertising, Social media, Ads, Content creator
Medical, Hospital, Nurses, Doctors
Men's Health, Men's Outlets, Men's Fashion, Men's Issues
Minority BIPOC Owned Business
Motherhood, Fatherhood, Parenting, Pregnancy
Music
Neurodivergent, Autism, ADHD, Dyslexia
NFT, Cryptocurrency, Web3, Crypto, Bitcoin
No code
Nonprofits, Charity
Oceans,Seafood, Sustainable seafood
Outdoor, Travel, Adventure, Experiences
Parenting, Motherhood, Fatherhood, Pregnancy
Passive income, Side hustles, Multiple Income Streams
Personal Finance, Financial Literacy
Pets
Photography
Pilates, Yoga, Workouts
Plants
Politics, Policy
Pregnancy, Parenting, Fatherhood, Motherhood
Professional Development, Leadership, Management, Workplace culture
Publishing, Books, Authors
Queer and LGBTQIA
Real Estate
Roofing
SaaS and software
Sexual desire, Sex Life, Libido, Relationships
Sexual wellness, Wellness, women's wellness
Short Term Rentals, Airbnb
Side hustles, Passive income, Multiple Income Streams
Skincare, Sensitive Skin, Eczema, Acne
Small Business, Female Founded Business Podcast
Small business, Local business, Brick and Mortar
Social Impact
Social media, Marketing, Advertising, Ads, Content creator
Spirituality, Femininity, Life Coach, Spiritual Coaches, Energy Healing, Trauma, Work, Consciousness
Startups, Venture, Venture Capital
Sustainability, Environmental, Eco friendly, Zero Waste, Recycle
Tech, Technology
Therapy, Meditation, Healing
Toys, Games, Gaming
Trauma work + coaching
Travel, Leisure, Outdoor, Hotels, Hospitality
Travel, Trips, Vacation, Adventure, Experiences
Venture, Venture Capital, Startups
Web3, NFT, Cryptocurrency, Crypto, Bitcoin
Wedding, Bridal, Marriage
Wellness, women's wellness, sexual wellness
Wellness/lifestyle podcasts
Wine, Food, Recipies
Workplace Culture, Leadership, Management, Professional Development
Yoga, Workouts, Pilates
Zero Waste, Recycle, Environmental, Eco friendly, Sustainability
How often is the Global Media Database updated?
The PR Starter Pack comes with global media databases across 80+ different industries and search parameters!
I add and update the database quarterly. No matter what, you'll have enough contacts where you won't need to pitch the same person twice.
That means, no matter when you access the Starter Pack- it'll be up to date.
The database includes email addresses, Instagram, LinkedIn, Twitter, Facebook handles, and more to ensure you have more than one way to reach the media contact, and background information, so you can follow up and understand what they cover/write about.
**please note: currently, the PR Starter Pack pricing grants you one year access, not lifetime access. However, once the 30 day refund period ends, you can download all databases and worksheets for your own use.
What if I’m too busy to actually implement what I get in the Starter Pack?
That’s ok! Now that you have the lists and pitching templates, you can delegate everything to an intern or a VA. 10 minutes a day is what I recommend. If you download the media list for your industry right away, and reach out to 3-5 editors a week to start- that’s 300 by the end of the year!
PR is one of those 5% activities that can contribute to 80% of your business growth. I've never had anyone tell me that speaking on a top podcast, or getting featured in a top outlet- and having customers and partners say YES to them as a result is a drag. EVERYONE needs to know how to build visibility and influence- and knowing how to do your own PR is the only way to do it sustainably and STOP paying endlessly for ads (that aren't guaranteed to convert!). The earlier you start, the easier it will be to grow your business, get investors, VIPs, and customers to say YES knowing you already have established your authority and credibility.
I'm not in the US, will this work for me?
Yes! Every day I get messages from founders around the world who used the PR Starter Pack to get featured in top-tier publications both inside and outside of their local/smaller market. If you want to smash limiting beliefs and grow your business beyond your immediate local market-- this is the way to do it!
Do you have a refund policy?
You agree to pay the full price set forth above. You will receive immediate access to your membership portal, where you will find all materials and trainings, with the EXCEPTION of the proprietary, in-depth media lists/ "databse", which can be accessed and downloaded after the 30-day refund period.
After media lists have been accessed and downloaded by you, NO REFUNDS will be given. In addition, absolutely NO refunds will be given after 30 days for any reason. Please read the terms and conditions including the refund policy here before purchase.
Thank you for your understanding.
Still not sure if The PR Starter Pack is right for you?
You’re ready to take the leap and control of your PR if…
✅ You’re ready to send out your first pitch and you’re looking to make a great first impression. You’d feel more confident knowing you had a tried and tested pitch strategy at your fingertips.
✅ You’ve already been pitching yourself to the press…to no avail. You’re ready to put those cold calls, unread emails, and failed pitches to bed once and for all and to finally see all your hard work pay off.
✅ You know that PR is important and you’re ready to harness the power for yourself instead of outsourcing it to others. You’re determined to take ownership of your PR and save thousands of dollars on paid solutions in the process.
✅ You’ve already done the hard work to set your business up for success. Whether you’ve been around for years or you’re just about to launch, you’re ready to take your business to its next level.
✅ You’re ready to roll up your sleeves and put in at least an hour a week to finding press opportunities, writing pitches, and following up…or are willing to outsource it to a trusted teammate.
✅ You’re ALREADY spending valuable time hunting down contacts, searching for email addresses, and crafting pitches from scratch that never seem to go anywhere.
✅ You’re willing to fearlessly pursue press opportunities that can rewrite the story of your business. Even though it’s a little scary, you’re willing to throw caution to the wind and put yourself out there.
✅ You want to start getting featured in publications right away. You’re prepared to sprint out of the gates and follow the 30-Day Action Plan to 10x your results in the next month (and know that, if it doesn’t work for you, you can get a 100% refund on The PR Starter Pack within the first 30 days*)
*The proprietary, in-depth journalist databases are accessible for download after your 30-day refund period. You can unlock the databases at any time by agreeing to forfeit your refund.*
✅ You’re looking to follow a tried and tested method for gaining visibility, trust, and authority. You’re ready to dive into the PR Starter Pack and utilize the contacts, resources, and training to experience life-changing transformations.
If you gave a thumbs up to at least 5 of the above, then we’re going to pair together like PB&J. I can’t wait to see you inside The PR Starter Pack!
You know that getting press is the only free and sustainable way to gain credibility and authority as a leader in your industry.
And you know that staying in the driver’s seat and controlling your narrative is the best (and least expensive) way to do that.
So if you’ve made it this far, let’s top things off with a little dash of inspiration:
If you’re an entrepreneur, founder, or owner of a small business that’s ready to grow your following and aspires to become a household name…you need The PR Starter Pack.
If you’re looking to land in that dream publication that’s the first domino in a long line of press wins… you need The PR Starter Pack.
If you want a simple & repeatable pitching method that speeds up your process and gets you noticed…you need The PR Starter Pack.
If you want a curated list of editors, journalists, and media contacts in your field that you can contact today…you need the PR Starter Pack.
If you need resources, support, and inspiration to give you the confidence to continue on your PR journey…you need the PR Starter Pack.
And last but not least…
If you’re finally ready to become seen, heard, and valued and position yourself as a leader and share your knowledge, product, and voice with an army of fans and followers around the world…then I’m thrilled to help you write your next chapter inside The PR Starter Pack.
Listen to incredible stories of these founders
You Could Be Next!
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